The House of Rare, established in 2015 by Radhamani Textiles under the direction of
Mr. Manish Poddar & Mrs. Akshika Poddar, is a leading Indian fashion brand.
Offering a perspective on fashion inspired by the West. Housing three brands:
Rareism for women's contemporary and modern clothing, Rare Rabbit for the
astute man’s progressive clothing, and Rare Ones which offers innovative and
bold apparel for kids.


The House Of Rare has always strived to bring about European fashion sensibilities to the Indian Market. A major aspect of this is the branding of our products. The Statement makers are our Rabbit and Heart logos, and signature “R” monograms. Today we are recognized as an organization by our signature as an equal to a myriad of international brands.

In the ever-evolving world of fashion, constant innovations that
continue to break glass ceilings are more than a necessity. Rare Rabbit and
Rareism have expanded their horizons into new categories of Footwear and
Swimwear respectively. With bold designs and transformational ideas, The House
of Rare will continue to expand its horizons.

When you walk into our stores, your experience while shopping with us must be
unlike any other. Boasting over 170 stores, The House of Rare remains firmly
committed to its core principles, ensuring its continued success.


The House of Rare envisions a world where we are your indispensable choice for
everything luxury. We aim to be the lifestyle brand for every individual who
has a discerning taste for things. As we introduce a brand new line of kidswear
called Rare Ones, we’re on our way toward our goal to become a holistic fashion
brand for your family.

As we continue to break ground and progress in our journey while representing India on the global scale, it is your patronage that has been and will be our pillar of strength.


The building blocks to our success are the most essential elements of the
organization. Our Team has been by our side since the genesis of the brand and
will always be the reason why we strive to become the better version of
ourselves, everyday.