When life is a challenge full of curves- why be mainstream? Manish Poddar, the 44 year old founder of Rare Rabbit - a premium menswear brand, raised this question early on in life.

Manish believes in change being the only constant. He first set up an unconventional textile design solutions company. after which he decided to branch out into the garment sector. With his company, the Radhamani Group, Manish became the go-to person for most of the top 10 high street fashion brands of Europe. He continued to successfully cater to the needs of high-end brands in Europe for almost another decade before turning his attention to India.

Rare Rabbit, India’s first premium smart-wear company. The brand preaches Dressing with Manners and extends beyond just clothes, earning itself the title of a
lifestyle brand. Manish’s concept for the Rare Rabbit store comes from the designs of art galleries; where the interior highlights the product.

From 1
to 100+ Stores

Delivering a ConnectedRetail Experience.

& Strategy

For over 7 years, Rare rabbit has continuously taken calculative risks and looked beyond what's trendy. the brand is rooted in timelessness. Our CUSTOMERS understand that they're not just dressing for the season, but for their entire lives and lifestyles.



more than
5 million


Pan India