The House of Rare is a pioneering force in the Indian fashion landscape. Founded in 2015 by Mr. and Mrs. Poddar, our vision is to celebrate individuality and challenge societal norms. With brands like Rareism for women, Rare Rabbit for men, and Rare Ones for children, we aim to redefine fashion for the entire family.

Welcome to the Burrow

Our commitment to innovation and our unwavering belief in the power of self-expression are the cornerstones of our success.

Proudly Made In Bharath: We take immense pride in our commitment to showcasing India's rich heritage and artistry. Every product we offer is crafted within the borders of our beloved nation.

Authenticity: Authenticity is the guiding principle that drives us. We believe in the genuine expression of individuality and originality.

The House of Rare is a contemporary lifestyle house that brings together a family of distinct brands—Rare Rabbit, premium menswear for the modern wardrobe; Rareism, contemporary womenswear celebrating individuality; Rare Ones, everyday boyswear fashion essentials that blend style, quality, and value; RareZ, a footwear-first brand delivering trend-driven styles for the next generation; and RareFore, a cultural platform founded by Akshika Poddar that celebrates India's creative spirit through music, food, art, storytelling, and immersive experiences. Together, these brands represent a shared vision of thoughtful design, authentic expression, elevated craftsmanship, and modern living.

Stores In India

RARE INDIA